BILYK, I.I. THE IMPACT OF DIGITAL PLATFORMS AND INTERNET MARKETING TOOLS ON THE ADAPTATION OF MARKETING STRATEGIES OF ENTERPRISES IN CONDITIONS OF CHANGE AND CRISIS. The actual problems of regional economy development, [S. l.], v. 1, n. 21, p. 268–278, 2025. DOI: 10.15330/apred.1.21.268-278. Disponível em: https://journals.pnu.edu.ua/index.php/aprde/article/view/9350. Acesso em: 3 feb. 2026.