[1] Bolotina, I. M., & Semenets, M. V. (2022). Development of the strategy of promoting goods to the foreign market. Efficient economy, 1. Available online at (in Ukr.) https://doi.org/10.32702/2307-2105-2022.1.84
[2] Boryshkevych, I. & Iwaszczuk, A. (2020). Modelling of the strategic planning process at an agricultural enterprise. Journal of Vasyl Stefanyk Precarpathian National University. 7(3) 137-146. https://doi.org/10.15330/jpnu.7.3.137-146
[3] Budnikevich, I. M., Vardevanyan, V. A., & Kyfyak, O. V. (2018). Marketing for bachelors: training. Ruta. (in Ukr.)
[4] Chikov, I. A. (2019). Competition: theoretical approaches to understanding the essence of the concept. Agrosvit, 10, 74-80. (in Ukr.). https://doi.org/10.32702/2306-6792.2019.10.74
[5] How to make a client portrait and where to get data. SendPuls. Available online at https://sendpulse.ua/blog/target-audience-portrait (in Ukr.)
[6] Ivanenko, L. M., & Boyenko, O. Yu. (2022). Marketing. V. Stus Donetsk National University. (in Ukr.)
[7] Kalmykova, N. M. (2013). Marketing management in the enterprise management system. Bulletin of Donetsk National University. Series C. Economics and Law, 1, 55-57. (in Ukr.)
[8] Kobets, D. L. (2017). Theoretical approaches to the formation of a marketing strategy at enterprises. Economy and Society, 13, 502-506. (in Ukr.)
[9] Kopylchak, B. V. (2017). The application of “objective tree” method in strategic management of youth NGO’s. Black Sea Economic Studies, 19, 63-67. (in Ukr.)
[10] Kotler, F. (2021). Marketing from A to Z. 80 concepts that every manager should know. Alpina Publisher. (in Ukr.)
[11] Kovalchuk, V. V. (2018). Marketing strategy of the enterprise: the essence of the concept, peculiarities of formation in modern economic conditions. Economics, Finance, Management: Topical Issues of Science and Practical Activity, 9, 156-165. (in Ukr.)
[12] Melnyk, O. (2023). Forecast of the volume of the domestic IT market of Ukraine for 2023-2027 (version 23.02). Available at http://surl.li/oemni (in Ukr.)
[13] Pavlenko, I. I., & Dashevska, T. Sh. (2015). The concept and essence of marketing in the activities of enterprises. Scientific Bulletin of the Uzhhorod National University, 3, 92-94. (in Ukr.)
[14] Primak, T. O. (2012). Positioning strategies in marketing theory. Marketing and innovation management, 1, 13-20. (in Ukr.)
[15] Raiko, D. V., & Lebedeva, L. E. (2015). Model of marketing management in the management system of an industrial enterprise. Marketing and Innovation Management, 1, 107-123. (in Ukr.)
[16] Samolinska, S. (2021). Brand audience segmentation when for launching an advertising campaign (example of YOLO Study) Efficient economy, 4. Available online at (in Ukr.) https://doi.org/10.32702/2307-2105-2021.4.201
[17] Savina, S. S. (2018) Features of strategic marketing planning at the enterprise. Lutsk.
[18] Semenenko, K. Yu., Yurchenko, V. I., & Skrygun, N. P. (2019). Marketing activity in social networks Facebook and Instagram. Scientific Notes of Taurida V.I. Vernadsky University. Series: Economy and Management, 30(69), 2, 164-168. (in Ukr.)
[19] Senyshyn, O. S., & Kryveshko, O. V. (2020). Marketing. I. Franko Lviv National University. (in Ukr.)
[20] Shaporenko, O. I. (2019). Marketing approach in the organization of enterprise activity management. Public Administration: Improvement and Development, 5. Available online at http://www.dy.nayka.com.ua/?op=1&z=1457. (in Ukr.) https://doi.org/10.32702/2307-2156-2019.5.4
[21] Shaw, E. H. (2009). Reflections on the history of marketing thought. Journal of Historical Research in Marketing, 1(2), 330-345. https://doi.org/10.1108/17557500910974640
[22] Shaw, E. H., William, L., & Pirog, S. F. (2007). Wroe Alderson: father of modern marketing. European Business Review, 19(6), 440-451. https://doi.org/10.1108/09555340710830091
[23] The official website of the IT company “Uvik Software”. Available at https://uvik.net
[24] The official website of the Online database Clutch.co. Available at https://clutch.co
[25] Yaromich, S. A., & Velichko, T. G. (2017). The essence of the concept of marketing management in scientific discourse. Economy and Society, 9, 740-745. (in Ukr.)
[26] Zozulyov, O. V., & Tsareva, T. O. (2021). Marketing: theoretical foundations of marketing. I. Sikorsky Kyiv Polytechnic Institute. (in Ukr.)