Akmeolological approach to professional training of medical representatives in domestic pharmaceutical companies

Abstract

The article highlights the peculiarities of the professional training of medical representatives in domestic pharmaceutical companies on the basis of the acmeological approach. The main point of the acmeological approach as a systematic way of teaching medical workers to the design is revealed, as well as creation and partial testing of elements of the system of professional promotion of medicinal products in the pharmaceutical market in the process of interaction with its various subjects. It synthesizes different approaches to professional activity: systemic, holistic, subjective, synergetic, axiological. The emphasis is on the necessity of adhering to the acmeological laws in solving the problem of the professional development of the medical representative: the study by the medical representative or the production team of the effectiveness of his own work; taking into account the dynamic changes on the human way of life associated with age characteristics. Significant differences between the laws in the developmental psychology and in acmeology are found out. The intermediary role of the medical representative is substantiated, which gives reason to consider this profession as complex as it requires medical and psychological knowledge, possession of such skills as: leadership, mentoring, delegation, motivation of personnel, possession of acmeological knowledge for professional growth and development of professional careers .
In conclusion, it is noted that the formation and development of competencies of medical representatives in pharmaceutical companies pay considerable attention to both the technology of success in the field of professional activity. However, they require developed scientific and methodological support for the career development of these specialists, which should be based primarily on the acmeological approach.