Mechanisms for using political advertising in election campaigns: world experience of democratic countries
Keywords:
Key words: political advertising, election campaign, “principle of equality”, mechanisms of political advertising, subjects of the election process.Abstract
The essence and tasks of political advertising are clarified. It is noted that in most European countries the concept of political advertising is not defined at the legislative level. The European experience of application of political advertising is analyzed. The main mechanisms of its implementation in the world practice of democratic countries are revealed. The experience of Western European countries is studied and found that one of the trends in the development of legislation in these countries is the introduction of a ban on political advertising on radio and television. The effectiveness of the distribution of political advertising between political parties is described. It is noted what types of political advertising are most often used in world practice.
