MARKETING INVESTIGATION OF THE LIVESTOCK MARKET BY THE EXAMPLE OF IVANO-FRANKIVSK CITY

  • I.V. Perevozova Ivano-Frankivsk National University of Oil and Gas, Ministry of Education and Science of Ukraine, Department of Marketing and Controlling, Chopin str., 1, Ivano-Frankivsk, 76019
  • N.A. Daliak Ivano-Frankivsk National University of Oil and Gas, Ministry of Education and Science of Ukraine, Department of Marketing and Controlling, Chopin str., 1, Ivano-Frankivsk, 76019
Keywords: B2C, hotel industry, small accommodation facilities, market research, PESTEL-analysis, hostel

Abstract

In the article are the resulted results of one marketing research are of types of small facilities of placing of hotel industry, namely hostels in town Ivano-Frankivsk. It is marked that hostel as an element of hotel business is an important aspect in development of economic activity, financial stimulation of city (on the example of Ivano-Frankivsk), update of sphere of economy, mobilizations of human capital which straight influences on development of internal tourism of every territorial subject. Modified need marketing research as a necessary theoretical and practical foundation of argumentation business ideas opening of hostel and forming a system of recommendations to improve its effectiveness in Ivano-Frankivsk.

Author Biography

I.V. Perevozova , Ivano-Frankivsk National University of Oil and Gas, Ministry of Education and Science of Ukraine, Department of Marketing and Controlling, Chopin str., 1, Ivano-Frankivsk, 76019

D. Sc. Econ., associate professor

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Published
2017-06-26