DEVELOPMENT OF E-COMMERCE MODELS AND ITS CURRENT CHALLENGES

Authors

  • R.Ya. Baran Ivano-Frankivsk Scientific and Training Institute of Management Ternopil National Economic University, Ministry of Education and Science of Ukraine, Department of humanities and basic sciences, Galytska str., 7, Ivano-Frankivsk, 76018

DOI:

https://doi.org/10.15330/apred.1.13.77-88

Keywords:

E-commerce, Internet, marketplace, M-commerce

Abstract

The article investigates the development of E-commerce business models and highlights its current problems. The aim of the article is to research the application features of E-commerce models, forms and instruments, as well as to define its basic challenges at the present stage of world economic development. The article explores the current state of E-commerce market development both worldwide and in Ukraine. This allows determining the mainstream of E-commerce market - growth of M-commerce and transnational online trade. The article analyzes the activities of leading global marketplaces and offers their performance comparison. It defines the basic modifications in E-commerce models and singles out the key problems in this field thus enabling domestic enterprises to improve the efficiency of their Internet business activities.

Author Biography

R.Ya. Baran , Ivano-Frankivsk Scientific and Training Institute of Management Ternopil National Economic University, Ministry of Education and Science of Ukraine, Department of humanities and basic sciences, Galytska str., 7, Ivano-Frankivsk, 76018

Ph.D (Econ.),  associate professor

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Published

2017-04-25

Issue

Vol. 1 No. 13 (2017): THE ACTUAL PROBLEMS OF REGIONAL ECONOMY DEVELOPMENT"

Section

Research of development of domestic business

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