MARKETING APPROACH TO FINANCING INNOVATIVE DEVELOPMENT OF THE AGRICULTURAL SECTOR
DOI:
https://doi.org/10.15330/apred.1.20.201-209Keywords:
innovations, innovative activity, marketing, agricultural sector, marketing activity, financingAbstract
In the innovative development of the agricultural sector of Ukraine, marketing activity is important, which would ensure the effective use of limited financial resources and create conditions for the production of innovations, their promotion and wide use. It is noted that the implementation of the concept of innovative marketing will allow enterprises to quickly find insufficiently satisfied requests for innovations, form an innovative strategy, develop operational plans and manufacture and promote their own innovative products on the market, which will satisfy consumer requests more fully and efficiently. Marketing is aimed at taking into account interests and requests of all participants of the innovation chain and, first of all, the buyer and seller of innovative products. Modern studies of the diffusion of innovations and the mechanism of their spatial distribution are considered. It is noted that in Ukraine, agricultural innovations are associated with the use of mainly domestic scientific developments aimed at intensifying agricultural production, primarily in crop production, with the aim of increasing export volumes and ensuring the economic efficiency of agricultural production, and are evolutionary in nature. Based on the specifics of the agrarian sector, a grouping of innovations was carried out, which allows for the identification of key innovations for each group and the implementation of unified marketing measures, in particular for the study of the promotion of innovations in the agrarian sector. The classification of innovations according to the criterion of financing and marketing approaches has been carried out, which will allow predicting financing for marketing activities and will contribute to the implementation of innovations by business entities. It was noted that the development and implementation of innovations in the agricultural sector is complex due to the influence of industry on agricultural production, the processing industry and the development of innovative infrastructure. Two main approaches to policy formation and innovative economic development models are considered. It was noted that the practice of stimulating the supply of innovations showed significant shortcomings and low efficiency in the use of financial resources as a result of changes in the priorities and volumes of financing of innovative projects in the conditions of reducing expenditures on innovative activities. Marketing activity should be aimed at stimulating the demand for innovations, which will allow more efficient use of financial resources and satisfy the needs of the agricultural sector in innovations of domestic origin. The economic effectiveness of innovative activities in the agricultural sector directly depends on marketing activities to promote innovative products.
References
Yakubovska, N.V. “Development of agricultural marketing as a basic concept of market activity of agricultural enterprises”. Visnyk Khmelnytskoho natsionalnoho universytetu, no. 3( 3), 2011, pp. 180-183.
Kozub, N.M. Marketing activity of agricultural enterprises of the Black Sea region, Thesis. Odesa, 2004.
Branson, R.E., and D.G.Norvell. Agricultural Marketing. New York, McGraw, Hill, 1983.
Schumpeter, Y. A. Theory of economic development (study of profits, capital, credit, interest and the economic cycle. Kyiv, Nash format, 2011.
Santo, B. Innovation as a Means of Economic Development, Budapest 1985.
Rogers, Everett M. Diffusion of Innovations; trans. from EnglishVasyl Stark. Kyiv, Vyd. Dim «Kyievo-Mohylianska akademiia»", 2009.
“The Future of Foodand Farming. COMMUNICATION FROM THE COMMISSION TO THE EUROPEAN PARLIAMENT. Eur-Lex, eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52017DC0713. Accessed 14 Jan 2024
Research and Innovation Council. Finish Government, valtionenvosto fi/halbitus/tutkimusneuvosto /en.jsp Accessed 14 Jan 2024.
Tucker, R. Driving Growth Through Innovation: How Leading Firms are Transforming Their. PublishedbyBerrett-KoehlerPublishersCopyright, 2009.
Mensch, G., Continho, C., and K.Kaasch. “Changing Capital Values and the Prosperity to Innovate.” Futures, no.4, 1981.
Freeman, C. “Technical Innovation,Diffusion and Long Wave.” The Long Wave Debate, 1987.
Geroski, P. A. “Innovation, Technological Opportunities and Market Structure.” Oxford Economic Papers , no. 42, 1990, рр. 582-602, https://doi.org/10.1093/oxfordjournals.oep.a041965.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution NonCommercial NoDerivs 4.0 Unported License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)