MODERN CONCEPT OF DIGITALIZED STRATEGIC MANAGEMENT OF THE TRANSPORT COMPLEX

Abstract

The purpose of the study is to analyze the trends in the digital transformation of Ukraine's transport sector with an emphasis on forming conceptual foundations for strategic management based on digital technologies. The paper analyzes key digital indicators such as e-commerce, automation levels, the use of cloud technologies, and artificial intelligence. The study establishes the dynamics and unevenness of digital development in the sector and highlights its strategic potential. It is substantiated that digitalization is gradually changing the management logic of transport enterprises, forming new models of adaptation to the challenges of war and global competition. The practical value of the results lies in their applicability for developing digital strategies both at the enterprise and industry levels.

The study analyzes the key trends in the digital transformation of the transport sector of Ukraine in the context of the formation of a modern concept of digitalized strategic management. Based on the statistical data for 2018-2024, the changes in e-commerce, the volume of services sold, the level of automation, the use of cloud technologies and artificial intelligence technologies are characterized. It is established that the digitalization of transport enterprises is becoming gradual but sustainable, while remaining uneven in terms of implementation. The results of the analysis show that digitalization is gradually penetrating all key aspects of transport companies' operations, from sales organization to internal process management and the introduction of smart technologies. In particular, a significant increase in the number of e-commerce companies and the share of services sold in digital format confirms the intensification of the industry's interaction with the market in the digital economy. At the same time, there is a transformation of sales channels with an emphasis on own digital platforms, which indicates a desire for autonomy and control over supply chains.

The scientific novelty of this study is to identify and analytically summarize the key vectors of digitalization of the transport sector of Ukraine with a focus on their strategic management potential. The theoretical significance lies in the formation of the foundations of a systemic vision of the digital environment as a space for managerial change that requires new approaches to managing resources, information and innovation. The practical significance of the study is manifested in the possibility of using its results to develop digital strategies at the level of both individual enterprises and the entire industry, which is especially important in the context of post-crisis recovery and integration into global logistics systems.