The Concept and Parameterization of Ecolinguistic Model

Abstract

The article explores the concept of the ecolinguistic model and its key parameters in the context of contemporary political discourse. The study also depicts language as a means of modelling social, cultural and ecological reality in English language political discourse. Ecolinguistics, as an interdisciplinary field, offers insights into how language influences ecological and social systems by constructing stories that shape collective values, ideologies, and political identities.

The aim of the study is to analyze the parameters of the ecolinguistic model and demonstrate their role in shaping ideological content and political communication strategies. The author contributes by systematizing theoretical foundations of ecolinguistic modeling, identifying the main parameters such as metaphorical structuring, ideological narrativity, appraisal, inclusivity and exclusivity, interpretation of reality, and discursive positioning of 'the other'.

The novelty of the research lies in its comprehensive framework for analyzing political speeches of American and British leaders, highlighting differences in linguistic choices, framing, and metaphorical modeling.

The practical value is seen in the applicability of the ecolinguistic model to understanding strategies of persuasion, ideological influence, and the construction of social reality in political discourse.

The findings indicate that metaphorical structuring is the most frequent parameter, followed by evaluative language and inclusivity strategies, reflecting cultural and ideological specifics of the speakers.

The results highlight how language reflects and shapes social values and ideologies. These insights improve our understanding of political communication and provide methodological tools for ecolinguistic discourse analysis.