Semantics of V. Zelenskyy’s Address to His Citizens: Between Politics and Emotions

Abstract

Since the end of February, the whole world has been watching the terrible events unfolding on the territory of Ukraine. The Russian-Ukrainian war became a forced impetus to the daily addresses of the President of Ukraine to his people and to world leaders. The President of Ukraine clearly understands that the whole world is watching him, and he knows that when he talks to his people, he is also talking to an international audience. On the example of elaborated speech texts, Zelensky proved himself as a true leader of the Ukrainian people. Since the beginning of the war, his identity with the Ukrainian people has been growing. And one can see how this identity deepens, forming an organic integrity. In addition, Zelensky demonstrates skill in strategic communications. His short, concise phrases lend themselves well to news headlines, social media posts, and conversations between people. Thanks to his good oratorical skills, a new vision of the Ukrainian people and the Armed Forces of Ukraine is emerging in the world. The prospects for further such research are determined by the need to study various linguistic discourses.