The image of the armed forces of Ukraine – vector of political reforms in the context of national branding

Abstract

The image of the military in the country, people's notion about their state protection – are the half of the success of political reforms in Ukraine. Each second is ready to defend Ukraine, but in a qualitatively new conditions. Contract army and new financial principles – are populist tagline of politicians. In fact – it is the
faint international image of Ukraine and its MIC. Without any changes, Ukraine will forfeit its status in the world.
Keywords: politics, political system