STUDY OF THE EXTERNAL MACRO- AND MICROENVIRONMENT OF AGRI-INDUSTRIAL ENTERPRISES

Authors

DOI:

https://doi.org/10.15330/apred.2.21.430-442

Keywords:

agro-industrial group enterprises, analysis of the business environment, assessment of the business environment, macro environment, micro environment

Abstract

The article examines the specifics of researching the external and internal environment of an enterprise in the agro-industrial complex in order to improve its functioning, which defines the relevance of the study. An analysis of the enterprise’s environment was carried out to monitor economic and managerial processes and to establish the interconnection between factors influencing the management system. The analysis of external environmental factors was based on the application of the industry five forces model and PEST analysis, which made it possible to assess the external economic situation in the areas of production, commercial activity, and competition, as well as the importance of macro-environmental factors affecting agro-industrial enterprises. The microenvironment was assessed using a multi-criteria grouping method, which allowed for the identification of influencing factors, probable change trends, and their impact on the enterprise’s operations. Based on the assessment of consumers, suppliers, threats of substitute products, potential market entrants, and the competitive rivalry within the industry, a competitive profile of the agro-industrial enterprise was constructed, and its level of competitiveness within the industry was determined. The external environment assessment made it possible to identify potential threats associated with increasing competition and the emergence of a wide range of substitutes for the enterprise’s core products. The presence of favorable factors was substantiated, enabling the enterprise to attract investment and expand innovative activities, thus increasing its appeal to a broader consumer base. The purpose of the article is to analyze existing approaches to researching the external macro and micro environment of agro-industrial enterprises to formulate strategic goals and long-term development prospects.

The study employed various scientific methods, including analysis (PEST and SWOT analysis), evaluation (including scoring methods), and market segmentation. As a result of the analysis and assessment of the external macro and micro environment of the agro-industrial enterprise, interconnections between influencing factors were identified, allowing for the outlining of strategic directions for future development. The application of the market segmentation method helped to highlight system-forming criteria that are homogeneous in economic and social characteristics. The scientific novelty is the assessment of the external macro- and microenvironment based on the use of special methods for enterprises of the agro-industrial complex, which makes it possible to determine strategic goals and promising directions for its further development. The practical significance of the research lies in the application of existing developments for enterprises of the Dniprovska agro-industrial group of companies.

Author Biography

M.D. Baldzhy , Odessa State Agrarian University, Department of Economic Theory and Enterprise Economics, Kanatna St., 99, Odesa, 65039, Ukraine

D. Sc. (Econ.) , Professor

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Published

2025-06-16

How to Cite

Baldzhy , M. (2025). STUDY OF THE EXTERNAL MACRO- AND MICROENVIRONMENT OF AGRI-INDUSTRIAL ENTERPRISES. The Actual Problems of Regional Economy Development, 2(21), 430–442. https://doi.org/10.15330/apred.2.21.430-442

Issue

Section

Research of development of domestic business