MODELING THE IMPACT OF DIGITAL TECHNOLOGIES ON THE ENTERPRISE INNOVATION DEVELOPMENT IN THE CONTEXT OF REGIONAL BUSINESS LANDSCAPE MODERNIZATION
DOI:
https://doi.org/10.15330/apred.2.22.262-270Keywords:
innovation, innovative development, region, regional economy, digital economy, digitalization, modernization, business landscape, strategy, risks, enterprise, Industry 5.0Abstract
The article examines the features of the innovative development of enterprises in the context of the transformation of regional innovation policy and the impact of digitalization of the business environment. The essence of the business landscape of the regional economy and the advantages of taking into account its impact in the activities of modern enterprises are determined. The regional dimension of innovative development is considered using the example of indicators of the number of innovatively active enterprises and the volume of capital investments, and the main problems of activating innovation and investment processes are identified. The article analyzes the role of innovation activity of industrial enterprises in the formation of Ukraine's GDP. The impact of macroeconomic factors on the innovation activity of industrial enterprises is studied. The results of modeling the impact of digital technologies on the volume of innovative products sold by the enterprise are presented. The modeling results showed that cloud innovations play a leading role in the innovative development of industrial enterprises. It was determined that the main challenge for the development of innovation activity is the industrialization of knowledge-intensive technologies, their commercialization and market introduction, which requires the use of digital technologies in all areas of production processes to transition to a fundamentally new digital format of work. It is proven that in the activities of industrial enterprises this is reflected not only in the promotion of digital solutions themselves, but also in the formation of a new system of factors and conditions that are necessary for their successful implementation. It is argued that in this aspect, the identification of strategic guidelines for the innovative development of industrial enterprises in the context of the modernization of the business landscape is a means of analyzing trends in the world economy, substantiating management decisions, planning and forecasting processes. Attention is focused on the fact that digitalization processes are a means of increasing the efficiency of innovative activities of industrial enterprises, the effectiveness of which is determined by the efficiency of implementing transformations of all business processes and contributes to increasing competitiveness.
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