Application of Modern Strategic Analysis Methods for the Assessment of Public Governance Mechanisms in Higher Education

Abstract

The article explores the role and significance of strategic analysis methods in the public governance of higher education amid current global challenges such as digitalization, demographic shifts, economic instability, and increased competition in the international education market. The purpose of the article is to substantiate the relevance of applying strategic approaches in the management of higher education institutions to ensure their sustainable development, adaptability to changes in the external environment, and increased competitiveness. The author conducts a systematic analysis of the main strategic analysis tools — SWOT, PESTEL, scenario analysis, Porter’s Five Forces model, benchmarking, and the Balanced Scorecard. Based on the research, a comprehensive vision is proposed for using strategic analysis as an effective tool for shaping flexible educational policies adapted to a rapidly changing environment. The article presents a stakeholder map of the higher education system in Ukraine, identifying the levels of their influence and interest in the decision-making process. The scientific novelty of the study lies in combining strategic analysis with public governance of education, enabling the formation of effective development strategies based on objective analytical data. The practical value of the results lies in their potential application by university administrators, government bodies, and international partners to make informed management decisions and improve the efficiency of the higher education system. The main conclusion of the study is that implementing strategic analysis methods contributes not only to improving the quality of governance in higher education institutions but also to strengthening their position in global competition.