THE FIRM AS A MICROECONOMIC FACTOR IN THE DEVELOPMENT OF UKRAINE'S EXPORT POTENTIAL
DOI:
https://doi.org/10.15330/apred.1.21.104-110Keywords:
export potential, firm (enterprise), factors, influence, foreign markets, competitiveness, European integrationAbstract
In the current conditions of globalization and integration of Ukraine into world markets, firms as microeconomic entities play a key role in the formation and implementation of export potential. The ability of enterprises to compete effectively in foreign markets determines not only their development, but also the overall level of economic stability and growth of the country.
The relevance of analyzing the export potential of enterprises is due to the active development of international economic relations of business. For the effective integration of the country into the processes of globalization and international economic cooperation, deeper involvement in foreign economic activity is necessary. In modern conditions, one of the most important directions for the development of the Ukrainian economy is the intensification of foreign economic activity and the development of mutually beneficial partnerships with foreign countries, which should be based on the growth of export potential. Given the orientation of the state's foreign economic policy towards European integration and the promotion of products of domestic manufacturers to the European Union market, increasing export potential is possible by updating and modernizing production, as well as adapting quality standards to the requirements of countries importing the relevant products.
The purpose of the study is to identify the role and mechanisms of the influence of enterprises as key microeconomic entities on the formation and growth of Ukraine's export potential, as well as to develop recommendations for increasing the efficiency of their export activities in the context of global competition and economic transformation.To achieve the goal of the scientific work, the following general scientific research methods were used: logical, comparison, synthesis and analysis, generalization, classification, explanation, as well as the tabular method.
The results obtained are of an applied nature and can be used in the development of state policy to support small and medium-sized businesses with export potential; in enterprise strategies for entering foreign markets; to improve mechanisms for institutional support for exporters (export credit agencies, trade missions, etc.); in educational programs for training specialists in the field of foreign economic activity.
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