THE FUNCTIONAL POTENTIAL OF UKRAINIAN FOLK EMBROIDERY IN THE PROCESSES OF IDENTIFICATION AND COMMUNICATION IN THE CONTEMPORARY SOCIO-CULTURAL SPACE

Abstract

The relevance of the research topic. In the context of contemporary social transformations, the intensification of globalisation processes and the need to preserve national identity, the study of the traditional cultural values of the Ukrainian people takes on particular significance. Ukrainian embroidery is not only an element of folk art, but also an important means of representing the national identity, historical memory and spiritual heritage of Ukrainians. Aim of the study. To investigate the role of Ukrainian embroidery as a key artistic component of traditional national dress in the processes of forming the national consciousness of Ukrainians, strengthening social communication, and consolidating and uniting the people in the context of Ukraine’s contemporary nation-building. Research methodology. The theoretical and methodological basis of the study consists of methods of analysis, synthesis, generalisation and systematisation of scientific sources and factual material. Scientific novelty. The article highlights the significance of Ukrainian embroidery as a factor in the national self-identification and cultural unity of the Ukrainian people. The mechanisms of national identity formation through traditional rituals and folk culture are analysed. The regional specificity of traditional Ukrainian clothing, the characteristics of ornamental motifs, symbolism and embroidery techniques, as well as their influence on the worldview, mentality and national consciousness of Ukrainians, are outlined. Conclusions. Ukrainian traditional clothing is an important cultural and artistic heritage of the people, within which embroidery occupies a special place as a symbol of ethno-cultural heritage and a carrier of socio-cultural information. An embroidered shirt is one of the key functional and symbolic elements of Ukrainian attire, reflecting the level of cultural development of society, the characteristics of communicative behaviour, an individual’s social status and their affiliation with a particular social group. At the same time, it represents a system of moral values, traditions and ethnic concepts that form the national identity of the Ukrainian people.