THE META-MODERNIST FOUNDATIONS OF A PERSON’S MASS-MEDIA PSYCHOLOGY

Abstract

The article gives an example how to apply methodological foundations of meta-modernism to the scientific discourse on a person’s mass-media psychology. Since meta-modernism means the alternate use (justified by a situation) of objective, quantitative, explanatory methods as well as subjective, qualitative, descriptive methods, so the article substantiate necessity of complex interdisciplinary studies in the field of mass-media psychology, in general, and influence of mass-media. We propose to apply the methodological triangulation, which means the use of mixed methods – the experimental-diagnostic, mathematical-statistical methods together with the hermeneutical method, in particular narrative analysis. First of all, the statistical significance of intergenerational and gender differences between the studied variables were determined and is was shown that these differences are universally and objectively determined by age and social-cultural factors, but material status, political and legal consciousness influence less on the examined differences. The combination of the methods form the both groups in order to examine the  organization and mediation of political talk-show participants’ conflict interactions revealed the wrong interpretations of the statistical data presented in S. Schuster’s book «Freedom of Speech against Fear and Humiliation ...». These interpretations appeared due to the author’s lack of psychological competence. We also explicated the leading topics, meanings, role-plays, archetypal behavioural patterns of TV-program participants. D. Moisi’s axiopsychological reinterpretation of collective emotions is presented from the standpoint of the principle of integral subjectivity, proposed by Z. Karpenko. Emphasis is placed on a talk-show moderator as a narrator responsible for a TV program course and a facilitator at conflict interactions having a negative or positive vector.