VYSHYVANKA AS A SYMBOL OF NATIONAL IDENTITY IN THE CONTEXT OF WAR IN UKRAINE

Abstract

The article substantiates the relevance of studying the vyshyvanka as a contemporary cultural phenomenon, which, in the context of full-scale armed aggression against Ukraine, has acquired new significance and embodies a new conceptual role in society. It is stated that the vyshyvanka is no longer just an element of traditional national clothing, but also a powerful symbol of national resistance, unity, and the indomitable spirit of the Ukrainian people, as well as a means of visualising identity in the context of military and information confrontation. The relevance of scientific analysis of the vyshyvanka as a significant ethnocultural element that accumulates the deep values of the people and is a key factor in the formation of the modern narrative of Ukrainian identity is outlined. It has been established that in the context of war, new designs of embroidered shirts acquire deeper symbolism, reflecting historical memory, heroism, national dignity, and solidarity. The methodological basis of the study is highlighted, which includes a systematic approach, as well as analytical, cultural, art, semiotic, and axiological methods. This provides a comprehensive and multifaceted analysis of the cultural phenomenon of the vyshyvanka. It has been found that vyshyvanka performs a number of important functions: it is not only a symbol of national and cultural identity, but also a means of individual self-expression, an element of social and political discourse, and an instrument of cultural resistance. It is concluded that in the context of full-scale war, the vyshyvanka is transformed into a significant cultural code of modernity, which actively influences the formation of the worldview of Ukrainian society, contributes to the preservation of historical memory and the unity of the nation. Thus, vyshyvanka is not only a bearer of ethnic heritage, but also an effective tool for consolidating the Ukrainian people in wartime.