Ensuring gender equality of modern youth
The problem of gender discrimination is relevant and has not yet been resolved. The appearance of this problem was influenced by many factors, such as the formation of a stereotypical image of the role of women in society, male privileges, and socio-cultural prejudices regarding roles and rights based on gender. In the article, the author considers the reasons for the formation of gender stereotypes in society and the technology of gender formation, as a product of social processes and technologies that encompass the practice of everyday life and include various technologies, for example, cinematography and advertising. The author cites examples of advertising in the 50s as one of the technologies for the formation of gender roles in society. Unfortunately, our society still faces the problem of gender discrimination, starting with the distribution of gender roles at an early age and stereotypes about behavior in society depending on gender. This proves the relevance of the research as a guarantee of the implementation and application of appropriate actions regarding the formation of gender relations in society to ensure gender equality of modern youth. In view of the above, the purpose of the article is to define the concept of gender and factors that influence the formation of stereotypes regarding the role of women in society. Ukrainian realities have proven the need for the formation of new gender relations in society based on the construction of the necessary legislation and the debunking of old stereotypes. The practical value of the results is that they can be used to determine ways to build legislation on gender equality, as well as to take additional measures in society to revise gender roles and improve gender relations.