INFORMATIVENESS OF INDICATORS FOR ASSESSING THE MEASUREMENT OF THE SOCIAL IMPACT OF INTERNATIONAL SPORTS COMPETITIONS ON THE DEVELOPMENT OF PHYSICAL CULTURE AND SPORTS
DOI:
https://doi.org/10.15330/fcult.44.76-84Keywords:
criteria, cultural image, country recognition, volunteering, social cohesion, media coverageAbstract
For an adequate assessment of impact, it is important not only to have a set of criteria but also to accurately determine their informativeness – how reliably each reflects real changes in physical culture and social activity. The aim of the study was to identify the most informative sub-criteria and indicators for assessing the magnitude of the social impact of international sports competitions on the development of physical culture and sports.
Methods. An expert survey (questionnaire) was conducted to determine the informativeness of the developed criteria, sub-criteria, and indicators for assessing the impact of international sports competitions on the development of physical culture and sports in the country. The study involved 23 experts in the field of sports economics. The survey was conducted from November 2024 to January 2025 using the Google Forms platform. We analyzed the percentage of experts who rated each criterion from 1 to 7 points, as the sample was not homogeneous for any indicator.
Results. All the sub-criteria we proposed can serve as important tools for a comprehensive assessment of the social impact of international sports competitions; however, cultural image and the promotion of a healthy lifestyle are the most significant for scientific analysis. For rapid assessments, it is possible to use only a subset of indicators with the highest informativeness, such as the number of participants in sports events, the increase in sports activities after competitions, the level of social cohesion, indicators of country recognition, and the volume of international media coverage. This approach allows for an objective picture of social impact to be obtained promptly while maintaining a balance between speed and accuracy of analysis.
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